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We specialize in bringing people together to cultivate conversation and unique experiences.

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Unique Tours of San Diego

Experience handcrafted culinary and drink tours for locals and tourists alike. Visiting San Diego for the first time and need help checking out the best hot spots and attractions? We’ve got you covered. Looking for a custom activity for your team or group of friends? Let us handle the heavy lifting. Want to plan a fun and unique date night or birthday experience? Say no more!

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Your #1 Resource For All Things San Diego

Our guides know America’s finest city like the back of their hand and love to share their favorite hot spots and hidden gems.

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Don’t Just Take It From Us…

Taken 2 tours with this company and loved both. The guides have bith been fun, entertaining and Knowledgeable. Highly recommend!

Heather S.

Loved the Brothel, Bites & Booze So Diego Tour! It was so much fun and informative! We learned all about San Diego’s questionable history. Katie was a great guide that kept us entertained the whole tour. Want to try the Tequila, Tacos & Tombstone Tour next.

Cherimarie P.

Tour guide Stefan had our group of 12 (attending a conference in San Diego) in stitches for most of the tour of the Gaslight area of downtown SD. Food at each restaurant was excellent and the choice of beverage fit the theme each time.Thank you for showing our clients and friends a great night!


Me and my boyfriend did the Brothels and Bites tour @ Gas Lamp. I learned a lot more about the area than expected to and the food was amazing. The owner of the company was our tour guide and I loved her passion for her business. I would definitely recommend.

Isabel M.

Hand-Crafted Experiences

Book & Relax

When you buy a So Diego Tour, all you have to do is show up, ready to have a good time. This isn’t your typical sightseeing tour. Not only will you take in the sights of America’s finest city, but you’ll experience the rich history of the town in addition to tasting some of the local flavors.  No need to make additional reservations, or buy anything extra.  We bundle everything to make life easier for you.

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Experience San Diego’s Finest

Foodies and cocktail lovers rejoice! At So Diego, we have a passion for the finer things in life. Sometimes that means a perfectly paired glass of vino and sometimes it means a delicious slice of pizza that tastes like it’s from the streets of NY… check out our partners to learn more about our favorite spots! We can’t wait to experience them with you!

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Learn or Mingle

Script? What Script? Our fun guides know America’s Finest City like only a local can! Have questions about the restaurant you attend or the neighborhood you’re exploring? Ask away! Prefer to hang out and enjoy a social experience over cocktails? That works too! Our guides are completely adaptable! From the beaches of OB to the monuments of Balboa Park, our tour guides are YOUR local experts.

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Why So Diego

So Diego Tours is owned and operated by locals who love to show off America’s finest city – San Diego, California. Our selection of San Diego tours takes you through the many wonderful neighborhoods of San Diego like Old Town, the historic Gaslamp Quarter, North Park, Little Italy and more! So Diego offers private guided tours or self-guided tours of San Diego complete with our recommendations on places to see and where to eat and drink.

If you are entertaining guests you’ll want to check out our most popular San Diego guided tour – Brothels, Bites, and Booze. During this Gaslamp walking tour, your tour guide will walk you through what used to be the red-light district of San Diego and entertain you with stories of the women who used to rule the streets at that time. This tour wouldn’t be complete if it didn’t include stopping at a brewery, or two.

Aside from our lively brewery tour through the Gaslamp Quarter, a popular guided tour to check out is the Tequila, Tacos, and Tombstones tour of historic Old Town. On this Old Town ghost tour you will experience some of the best Mexican food in San Diego as well as experience the city’s oldest graveyard and the infamously haunted Whaley House, all while hearing chilling ghost stories!


If you’re looking for more activities for larger groups or company outings, we can accommodate custom corporate tours for all group sizes! On our San Diego Scavenger Hunt tour, you become the tour operators! Navigate the streets of downtown San Diego, experiencing attractions of the Gaslamp district as you compete against opposing teams to finish your scavenger hunt first.

Our tours offer the chance to experience the city in all of it’s glory – incredible food, craft beer, historic towns, beautiful beaches and good times. So Diego Tours works with local companies to give guests an authentic San Diego experience that’s more immersive than just sightseeing. We accommodate birthday parties, corporate meetings, bachelor and bachelorette parties and more!

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